People’s Leasing & Finance PLC Launches Islandwide Promotional Campaign “Ekwa Badhaka Paradamu Ekwa Aramuinuwetha Yamu”
In January 2022, under the theme “Pahabara Anagathayakata Nivaradi Therima”, People’s Leasing & Finance PLC (PLC) successfully conducted an Islandwide promotional campaign to raise awareness about its diverse product portfolio. However, due to the challenging economic climate and market conditions, further promotions were put on hold. Now, with the economy on the path to recovery and consumers eager to reclaim their pre-pandemic aspirations, PLC is proud to announce the launch of its Islandwide promotional campaign under the captivating theme “Ekwa Badhaka Paradamu Ekwa Aramunuwetha Yamu” – “Overcoming Obstacles Together, Moving Forward as One”.
The heart of this campaign lies in PLC’s commitment to offering attractive interest rates to its valued customers. On the 2nd of September, the entire PLC team, including the corporate management team, hit the streets, reaching out to communities across the nation. Over 2000 staff members were on the ground, educating the public about the special products and competitive interest rates available to help them realize their aspirations. This promotion will run for three months, starting from the 2nd of September, ensuring that everyone has ample time to explore these opportunities.
The heart of this campaign lies in PLC’s commitment to offering attractive interest rates to its valued customers. On the 2nd of September, the entire PLC team, including the corporate management team, hit the streets, reaching out to communities across the nation. Over 2000 staff members were on the ground, educating the public about the special products and competitive interest rates available to help them realize their aspirations. This promotion will run for three months, starting from the 2nd of September, ensuring that everyone has ample time to explore these opportunities.
Mr. Shamindra Marcelline, CEO of People’s Leasing & Finance PLC, emphasized the company’s dedication to its customers saying, “At PLC, we’ve always been with the people, providing them with the financial solutions they need to achieve their dreams. Whether it’s buying or upgrading a vehicle, starting a new business, or expanding an existing one, PLC is here to support you every step of the way. During even the most challenging times, we have given our customers the best support in terms of concessions and moratoria, even going above what was mandated by the CBSL. Particularly for SMEs, we have fulfilled our role as their preferred financial services partner, providing exceptional flexibility to ensure the best outcomes for all. We intend to continue in this manner to deliver the best for our customers.”
As Sri Lanka navigates challenging times, filled with hope and resilience, PLC remains steadfast in its commitment to supporting the dreams and ambitions of the people. This campaign is thus a testament to PLC’s enduring promise of being there for its customers, especially during challenging times, offering them valuable financial support, all under one roof.
People’s Leasing & Finance PLC, a licensed non-banking financial institution in Sri Lanka, is renowned for its innovation and unwavering commitment to providing tailored financial solutions. With a solid foundation, a diverse product portfolio, and a commitment to excellence, PLC has emerged as a leader in the financial services sector. As a subsidiary of People’s Bank, PLC continues to strengthen its position as a trusted and respected provider of financial services, fostering growth and prosperity for the people of Sri Lanka.
PLC is a leading Non-Bank Financial Institution in Sri Lanka and the flagship subsidiary of the People’s Bank, which is one of the largest state-owned banks in the country. PLC commenced business operations in 1996 and was listed on the Colombo Stock Exchange in 2011. PLC has grown to become a diversified non-bank financial powerhouse with six subsidiaries in allied areas of specialization, including an overseas venture in Bangladesh.
